Packaging Beauty News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The U.S.-headquartered manufacturer inaugurated on July 12 in Oyonnax, in the South-East of France, its new site dedicated to custom luxury beauty packaging. The 25,000 m2 site, for which Aptar has invested 42 million euros, brings together under one roof four production sites and a logistics site previously located in different locations in the area. “With the inauguration of this new state-of-the-art site dedicated to tailor-made luxury beauty, we have a more flexible and agile tool,...

'); //]]>//--> By Vivian Wagner Dec 17, 2020 5:00 AM PT Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage. The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry. Personalization Trends One way that cosmetics companies can appeal to online customers is to provide i...

'); //]]>//--> By Vivian Wagner Dec 17, 2020 5:00 AM PT Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage. The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry. Personalization Trends One way that cosmetics companies can appeal to online customers is to provide i...