How April Underwood is saving small retailers from Amazon
th birthday. The best way to describe the company, Local Laboratory, is a hyper-local Amazon meets hand-crafted and curated products from the neighborhood. As a resident of San Anselmo, a tight-knit small town about 20 miles north of San Francisco, Underwood noticed businesses struggling to stay alive during the California shelter-in-place order in mid-March. "Unfortunately, it's out of a terrible necessity, but I think ultimately it's long overdue for us to figure out how to serve these merchants in a way where they can really join the modern digital age," Underwood told Business Insider. "T...
Source: businessinsider.com