Inside the Grid: 10 years of Instagram in music
Loud And Quiet “Bossin’ up”, wrote Snoop Dogg beneath his first ever Instagram post – a grainy shot of the rapper in a suit, dimmed by a sunset filter. This was in January 2011, when what would become the world’s most popular photo-sharing app had only just been born. With only a handful of employees in its early days, the app needed big backers to get it off the ground. Together with his company co-founder Mike Krieger, Kevin Systrom reached out to a curated line-up of content creators and pop stars. When not doing his computing homework, Systrom would fill his hours DJ-ing, sneaki...