SMI - Brands squeeze advertising spend as they stretch budgets thinner
Forward bookings down for April.
Source: adnews.com.au
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Forward bookings down for April.
Weeks of headlines haven’t dampened advertiser appetite for Seven’s footy ads, media buyers say. But that is not strictly true for its reputation and its board.
The offbeat television show about an animated family of cattle dogs has fast become the country’s most important cultural export.
The deal between the Seven Network and Lehrmann, which included the network paying a year’s rent, is the latest chapter in the questionable practice of chequebook journalism.