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IT leaders across Africa are grappling to establish the governance and processes required to master the basics with widening digital skills gaps, disconnected systems, and compliance concerns amongst their top concerns.
To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.
The use of celebrities in marketing materials is a phenomenon that has been around for a while. Most people wouldn’t believe that celebrity endorsements in advertising were an invention of the 19th century when people of the day with social clout used their image to help certain products sell better. In a sense, little has changed since then, but everything has changed in another.
AI adoption has exploded and amplified the need for a coherent IT strategy. But achieving that balance is easier said than done.
Our guest author dissects the top trends shaping 2024's marketing landscape.