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Automaker apps are growing more popular thanks to new high-tech features.

/PRNewswire/ -- The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key...

/PRNewswire/ -- The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key...

NRB member Five Q is working on a Ministry Benchmark Study to see how ministries are doing digitally and how they can grow as a community, and they are calling on ministries to participate in this study. Five Q understands that it can be a challenge to know where you need to improve digitally, and they are seeking to provide ministries with the tools that they need to effectively measure their digital efforts. Benchmarks allow ministries to know what the standard is and provide context for the data that ministries collect. But up until now, there haven’t been any studies that provide ...

EV Owners Real Geeks, J.D. Power Finds TROY, Mich.--Electric vehicle (EV) owners are more than twice as likely to use the manufacturer’s mobile app than owners of a vehicle with an internal combustion engine (ICE), which is good news for automakers looking to increase—and ultimately monetize—their digital service offerings. According to the inaugural J.D. Power U.S. OEM EV App Benchmark Study,℠ released today, 41% of EV owners say they are using their brand’s smartphone app at least every other trip. J.D. Power is increasing its presence in the field of customer satisfaction with ...