Gartner: Marketers are using less than half of their martech stack capabilities
Gartner: Marketers are using less than half of their martech stack capabilities. From PR Week
Source: prweek.com
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Gartner raises concerns about martech utilisation: Do you stack up?
Latest analyst firm marketing technology survey shows utilisation of martech platforms has declined in the last two years. But just what does optimum usage for maximum ROI look like?
Source: cmo.com.au
Making martech work: Building the right organisation capability
In the second in our series of exploring how to better your martech success, we look at the capability and change management required
Source: cmo.com.au
How to improve your martech assessment game
In the first of a new series of articles exploring martech assessment and utilisation, CMO asks the experts for where the gaps exist in CMO evaluation of martech platforms and metrics for success
Source: cmo.com.au
The Blue Monday Podcast - Now Online - Ipswich Town News
The next edition of the Blue Monday podcast is now available online.
Source: twtd.co.uk