Movers & Shakers: AWARD, Initiative, IMAA, PHD, oOh!media, WiredCo.
Liz Taylor, Steph O'Donnell, Joe Stuart, Elyse Foley, Andrew Every.
Source: adnews.com.au
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Davy Rennie departs Tribal DDB after six years for CEO role at Digitas Australia and Balance
Publicis Groupe ANZ has today announced the appointment of Davy Rennie as CEO of digital agency Digitas Australia and digital commerce company Balance. With more than 20 years’ experience in digital transformation, product innovation, CRM and experience design, Rennie will continue to strength
Source: campaignbrief.com
Gartner raises concerns about martech utilisation: Do you stack up?
Latest analyst firm marketing technology survey shows utilisation of martech platforms has declined in the last two years. But just what does optimum usage for maximum ROI look like?
Source: cmo.com.au
Making martech work: Building the right organisation capability
In the second in our series of exploring how to better your martech success, we look at the capability and change management required
Source: cmo.com.au
Digitas elevates Simon Brock to general manager Australia; announces raft of key promotions
Digitas has today announced key promotions, following the agency’s move toward a unified, single-agency model across Australia and New Zealand.
Source: campaignbrief.com