Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
Source: campaignlive.co.uk
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Snap launches platform-agnostic AR studio for brands and agencies, Arcadia
Move could see the company creating content for rival social media platforms.
Source: campaignlive.co.uk
Snap launches global creative studio for augmented reality content
Snap Inc, the company behind short-form social platform Snapchat, has announced the launch of a new global creative studio named Arcadia, which will focus on creating branded augmented reality (AR) content.
Source: thedrum.com
Snap launches a studio to help brands use AR
Snap launches a studio to help brands use AR. From PR Week
Source: prweek.com
P&G's Benjamin Spiegel Admits What He Got Wrong
The global chief digital officer also discussed AI, 'maskne,' virtual influencers and the lipstick effect Spiegel spoke at Adweek's Elevate: AI summit. Courtesy Adweek 1 day ago Benjamin Spiegel, global chief digital officer for Procter & Gamble’s beauty segment, is not afraid to admit that some changes in consumer behavior he thought might occur during the pandemic … well, did not occur. Paul Hiebert
Source: adweek.com