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Paykin is one of a growing cohort of career coaches on TikTok who help job seekers on the app land interviews and offers. Videos under the CareersAdvice hashtag have reached more than 1 billion views, while videos posted using the #JobTok hashtag have racked up more than 24 million views. With COVID-19 disrupting more traditional in-person career guidance, some JobTok creators have seen their followings on the app soar over the past year. Some have forged also partnerships with brands, while others focus more on offering paid-for services off the app. Insider spoke to some of the most popular JobTok creators, as well as social media and recruitment experts who outlined how creators in this niche are honing their own careers on TikTok. ....