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Why a B2B startup is placing a bet on a $7M Super Bowl ad

Papaya Global bought a Super Bowl ad slot with the hope of the commercial driving brand recognition for the software company. ....

David Lee , Jessica Malamud , Bernd Schmitt , Columbia Business School , Super Bowl , San Francisco , While Squarespace ,

Kellogg picks a new name for company

Kellogg has picked a name for its new spinoff companies. They sound a lot like their old names, but with a new spin. The unit that houses its snacks, including Cheez-It and Pringles, plus its international cereal brands and plant-based foods will be called Kellanova. ....

United States , Steve Cahillane , William Keith Kellogg , Gary Pilnick , Bernd Schmitt , Wk Kellogg Co , Center On Global Brand Leadership , Columbia University , North American , Frosted Flakes , Froot Loops , Morningstar Farms , William Keith , Global Brand Leadership ,

Cheez-It and Pringles company gets a new name

(CNN) — Kellogg has picked a name for its new spinoff companies. They sound a lot like their old names, but with a new spin. The unit that houses its snacks, including Cheez-It and Pringles, plus its international cereal brands and plant-based foods will be called “Kellanova.” And its North American cereal business, which includes […] ....

United States , Steve Cahillane , William Keith Kellogg , Gary Pilnick , Bernd Schmitt , Wk Kellogg Co , Center On Global Brand Leadership , Columbia University , North American , Frosted Flakes , Froot Loops , Morningstar Farms , William Keith , Global Brand Leadership ,