Page 13 - Bethany Whymark News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Heaven Hill unveils first official sustainability strategy Heaven Hill has unveiled its first offical environmental sustainability strategy to guide its decision making and operations over the next decade.  The family-owned, Kentucky-based company - which owns whiskey brands including Elijah Craig, Evan Williams, Larceny and Rittenhouse Rye - has built the strategy around four key areas: water, emissions, waste, and conservation. With the new plan, Heaven Hill aims to address pressing environmental challenges within the American whiskey industry and local communities, while also building ...

J&B Rare appoints experienced bartender as new brand ambassador J&B Rare has appointed a new brand ambassador - its first in several years - to promote its products to the on- and off-trade in the UK. James York-Pryce has more than 20 years' experience in the drinks trade and has worked in some of the UK's top bars. He will be responsible for leading drinks development and brand education for J&B Rare in the on-trade in London, as well as helping to support on-trade venues amid continuing Covid-19 pandemic restrictions. The blended Scotch whisky brand, which dates back to 1930s, is part of...

Ryan Reynold's American gin brand signs deal with Sainsbury's for store and online sales

Award-winning bartender joins Maker's Mark UK team Drinks expert Nicole Sykes has joined Edrington-Beam Suntory UK as Maker's Mark 'Diplomat'. The award-winning bartender has worked at well-known bars in London and Edinburgh, including Lyaness, Voodoo Rooms and most recently at world-renowned cocktail bar Satan's Whiskers. Bourbon brand Maker's Mark hopes that Nicole's creativity and passion for both cocktails and American whiskey will be an asset as it aims to share its brand story with more drinkers. In her new role, Nicole will also be working to support the on-trade during its transiti...

Ballantine's and Beefeater 'Light' expressions released Pernod Ricard's UK-based Scotch whisky and gin businesses have announced two new 'light' expressions from Ballantine's and Beefeater. Ballantine's Light and Beefeater Light - both made at 20% ABV, around half the alcoholic strength of their original expressions - are a bid by the brands to capture a corner of the growing market for lower-alcohol alternatives. Both products will launch in Spain, a key market for both Ballantine's and Beefeater and one of the largest markets in Europe for no and low-alcohol beverages (research has shown...