Beefeater Light News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Wine-and-spirits group Pernod Ricard has launched Seagram’s 0.0%, an alcohol-free alternative to Seagram’s gin, in Spain.

The new mid-proof spirits movement aims to offer drinkers a fraction of the alcohol without compromising on flavour

Inspired by GlobalData's latest innovation digest, Just Drinks picks through the key beverage industry trends in each category.

Lower calorie Budweiser Select Anheuser-Busch will launch low-calorie Budweiser Select across the US, eyeing up growing consumer demand for a lower calorie beer option. Budweiser Select was launched in 2005 but limited to St. Louis, where it has a higher per item rate of sale than Budweiser. The 4.3% ABV brew has 99 calories per each 12-ounce serving. “Budweiser Select is a staple in St. Louis, so we’re excited to bring it back to consumers across the country with a full national distribution,”​ said Monica Rustgi, VP of Marketing at Budweiser . “We found that Bud lovers are looking...

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