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Bottomline: D2C label Bewakoof yet to recover from Covid crash despite Birla backing

Direct-to-consumer (D2C) fashion brand Bewakoof Brands Pvt. Ltd, which was acquired by TMRW, a wholly owned unit of Aditya Birla Fashion and Retail Ltd (ABFRL), .. ....

Prabhkiran Singh , Retail Ltd , Bewakoof Brands , Aditya Birla Fashion , Bewakoof Brands Pvt Ltd , Aditya Birla Fashion And Retail Ltd , Man Rawat ,