Faherty founder on how the clothing brand diversified its supply chain
The company weathered the pandemic due to its diversified business model. It also went on a hiring spree to bring on writers who could develop the storytelling of the brand. In 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty. Alex credits one thing that helped keep his company afloat during this time: having a diversified business model and supply chain. When the company first launched in 2013, the founders made it a priority to have a diverse business, which saw the brand sold in retailers throughout the United States. Its supp...
Source: businessinsider.com