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Faherty Brand Partners with NewStore To Digitally Transform Its Retail Operations apnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apnews.com Daily Mail and Mail on Sunday newspapers.
The company weathered the pandemic due to its diversified business model. It also went on a hiring spree to bring on writers who could develop the storytelling of the brand. In 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty. Alex credits one thing that helped keep his company afloat during this time: having a diversified business model and supply chain. When the company first launched in 2013, the founders made it a priority to have a diverse business, which saw the brand sold in retailers throughout the United States. Its supply chain stretches from South American to Asia, and the company has stores in various geographic locations, such as the Soho neighborhood in Manhattan and Martha s Vineyard. ....
Share it 2020 was a year of taking away. People lost small comforts like browsing leisurely through stores, sitting for hours at a coffee shop, visiting family and friends. It was a year where many learned to get excited about other things instead, like making sourdough bread, no matter how short-lived. As months dragged on, the search for things to do and activities to pour oneself into reminded the general populace of something that had been there all along, but now suddenly seemed like an escape of the most remarkable kind: the outdoors. In between couch surfing and Zoom calls, people started looking out the window at the vast, unenclosed spaces around them, and realizing, Hey that s somewhere safe I could go. ....