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Mounir Harfouche: "Great Creativity Comes Mainly under Pressure"

Little Black Book, The CEO of MullenLowe MENA shares a creative journey that began under the Lebanese civil war, which then went on to inspire one of his most viewed campaigns ever ....

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Memac Ogilvy's New CEO on Embracing MENA's Creativity and Diversity


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David Fox on swapping Australia for the UAE, the change and opportunities across the region and an exciting learning curve
BIG KAHUNA FILMS, the award-winning creative production house based in Dubai and Beirut, is proud to support creativity across the Middle East. Over the coming months, as part of our sponsorship of LBB’s United Arab Emirates, Lebanon and Kingdom of Saudi Arabia editions, we’ll be speaking to some of the great minds driving creativity forward across the region.
Today we’re catching up with David Fox, who recently moved to Dubai from Sydney, where he served as CEO of Ogilvy Australia for six and a half years. His move comes at a time when markets like the UAE and Saudi Arabia are investing heavily in tourism, leisure, technology and business and David sees exciting opportunities for the agency, particularly in the realms of experience, design and consulting as well as creativity. Memac Ogilvy was founded in 1984 by ....

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How Dubai Defied Expectations


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Impact BBDO’s Paul Shearer on the rapid creative change as the UAE looks to the future
BIG KAHUNA FILMS, the award-winning creative production house based in Dubai and Beirut is proud to support creativity across the Middle East. Over the coming months, as part of their sponsorship of LBB’s United Arab Emirates, Lebanon and Kingdom of Saudi Arabia editions, they are supporting in-depth interviews with creative leaders in the region.
“There’s so much building happening here,” marvels Paul Shearer, CCO at Impact BBDO. “There’s a building outside of our place called the Museum of the Future. It’s breath-taking. For me that’s creative, that’s artistic and that shows the country has a passion for making something that will stand out. So, I’m sure that advertising and other forms of art will follow. They’ve just built a big area called the Design District, which looks like it’s flourishing. Like all new citie ....

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