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Pandemic-hit Swiss luxury watchmakers set sights on Chinese market Xinhua | Updated: 2021-04-11 07:43 A staff member shows a limited-edition Swiss watch at the Lifestyles exhibition area during the second China International Import Expo (CIIE) in Shanghai, East China, Nov 6, 2019. [Photo/Xinhua] GENEVA - For centuries, Switzerland has been world-renowned for its cheese, chocolate -- and watches. However, the latest developments in technology coupled with changing consumer demand appear to force the Alpine country's makers of luxury timepieces to reinvent and innovate i...

We explore some of the most innovative timepieces that have emerged at this year's digital edition of Watches & Wonders 2021.

2021-04-10 11:35:35 GMT2021-04-10 19:35:35(Beijing Time) Xinhua English by Martina Fuchs GENEVA, April 10 (Xinhua) -- For centuries, Switzerland has been world-renowned for its cheese, chocolate -- and watches. However, the latest developments in technology coupled with changing consumer demand appear to force the Alpine country's makers of luxury timepieces to reinvent and innovate if they want to stay on top of the market. At this year's digital Geneva edition of "Watches and Wonders" -- a trade show of the international watch and jewelry industry -- 38 of the world's top watchmakers...

When IWC gave GQ a sneak peek of the new watches being launched at this year's virtual Watches & Wonders show, it did so, well, virtually. The company's CEO Christoph Grainger-Herr Zoomed us from a corner of the brand's Schaffhausen HQ that was deftly styled to project a monochrome, industrial vibe, finishing the presentation by pulling the wraps off the two Pilot’s Watch Top Gun Edition “Mojave Desert” pieces you see here. It was calm, relaxed and perfectly peaceful. Or, put another way, the total antithesis of the 'zooming' a few of us experienced at the (very literal) la...

Courtesy Welcome to Dialed In, Esquire's column bringing you horological happenings and the most essential news from the watch world since March 2020. This week, we're working with the Fondation de la Haute Horlogerie as Media Partner of Watches and Wonders Geneva. Visit Watches and Wonders' website for news and video panels daily, and keep checking back here for all the updates you need to know about. For fans of pilot watches, IWC, the Schaffhausen-based Swiss watchmaker, has long been a leading player. In the 1990s, the Pilot's Watch Chronograph was a popular choice among style nerds and ...