Kindness and goodwill is one of the positives of crisis
Sarah Cheung, Stakeholder Engagement Lead for Alzheimer Scotland Although Covid-19 has been devastating for charities, I feel fortunate to have witnessed how much kindness and goodwill there has been as a result of the pandemic. Everyone faced tough times and we wanted to be mindful of this in our conversations with our supporters. Events were cancelled and the news only seemed to be doom and gloom. We really felt for those who had their fundraising event and plans put on hold but what became apparent was people’s desire to step up and help Alzheimer Scotland. I’m inspired every day tha...