Detailed text transcripts for TV channel - MSNBC - 20111106:12:38:00
>> they're called qr codes, short for quick response, and they are revolutionizing the way we get information on just about anything. here's how they work. all you do is create the code, more on that later, and put it some place where your customers will see it. they, then put their smartphone over the code and scan it. a special web page featuring your unique content instantly comes up. >> the most important step for a small business is to provide a great payoff to the consumer for interacting with a qr code. so make sure you provide special content that is not accessible otherwise. whether t...