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Using Cannes Lions as a barometer, digital-first campaigns are on the shallow side despite the rising depth of digital ad spending.

The EVP of business at Dentsu Webchutney discusses Vice's 'The 8-bit Journo' campaign, a gold winner in Creative Strategy at Spikes

8-Bit Journo and The Punishing Signal emerge as most awarded at Cannes Lions 2021 Share Via: Indian agencies brought home 2 Gold Lions, 10 silver lions and 10 Bronze Lions – a total of 22 awards. As Cannes Lions Festival of Creativity 2021 wraps up, Dentsu Webchutney and FCB Interface emerged as the most awarded agencies. Indian agencies brought home 2 Gold Lions, 10 silver lions and 10 Bronze Lions – a total of 22 awards. As a part of the Punishing Signal campaign, the first leg of activation was tested in Mumbai at important junctions that are most prone to heavy traffic such as C...

Indian admakers shine with 22 Lions at Cannes 2021 SECTIONS Share Synopsis The Times of India’s ‘Out & Proud’ initiative executed by FCB Ulka for the LGBTQ community won a Bronze Lion in the Sustainable Development Goals category. At Cannes Lions Festival of Creativity this year Indian agencies got home a total of 22 Lions, virtually. Of the 29,074 pieces of work that entered from 90 countries, India sent 699. These were entries from the past two years as the awards were paused due to the global pandemic in 2020. FCB Interface’s campaign 'The Punishing Signal' for Mumbai Police recei...

Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has continued its run as the highest-scoring Indian agency at Cannes Lions second year in a row.