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Biti's Hunter, Vietnam's popular shoe brand, swiped right with Tinder for an innovative campaign via Dentsu Redder Vietnam called "Solemates." Using AI profiles inspired by their distinct sneakers, people on Tinder are matched based on their interests and personality.
Dentsu Redder Vietnam has won its fifth Creative Agency of the Year award at the recent 2022 MMA Vietnam Smarties Awards.
Music marketing has been on the rise with introduction of various music videos in collaboration between artists and brands during the Lunar New Year (Tết) holiday.
The One Club for Creativity announced winners of The One Show 2021 at global creative week and agencies and studios across Asia Pacific were awarded 35 Pencils, including six Golds and a Sustainable Development Goals Pencil.
Asia has scooped a total of 35 Pencils, including six Golds and a prestigious Sustainable Development Goals Pencil, in The One Show 2021, announced today during the online global Creative Week 2021.