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As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically Latino and Black Millennials and Gen Z. ....
As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically Latino and Black Millennials and Gen Z. ....
a- When cereal goes 365 Black, you know the concept of Black-Run America (BRA) is no longer a joke. Black History. Every Month. Meet the new marketing campaign for Kellogg. February is Black History Month, and we are proud to have launched Kellogg’s Black History. Every Month. A Call for Food Justice in Black Communities campaign. According to the New York City-based food advocacy group, Just Food, “Food justice is the right to grow, sell, and eat healthy food with dignity.” This campaign will create a unique opportunity for Kellogg employees, brands, consumers, and partners to Honor Black food pioneers of our past, Elevate the modern-day heroes fighting for equitable food systems and Commit to supporting sustainable change. ....