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In nod to sensitivities, marketers adjust Mother's Day messaging | iNFOnews | Thompson-Okanagan's News Source - Vimarsana News

In nod to sensitivities, marketers adjust Mother's Day messaging | iNFOnews | Thompson-Okanagan's News Source

TORONTO - Some Canadian companies are putting sensitivity ahead of sales in the run up to Mother's Day in acknowledgment of customers who may be dealing with bereavement, estrangement or fertility issues.

Source: infotel.ca
Sensitivity grows around Mother's Day marketing - Vimarsana News

Sensitivity grows around Mother's Day marketing

TORONTO - Some Canadian companies are putting sensitivity ahead of sales in the run up to Mother's D...

In nod to sensitivities, marketers adjust Mother's Day messaging - Vimarsana News

In nod to sensitivities, marketers adjust Mother's Day messaging

They follow global brands like Marks & Spencer, Etsy, Aesop, Pandora jewelry and Deliveroo, who have offered opt-outs for Mother's Day, Father's Day or both. Lillie Sun, a growth marketer with Three Ships, pitched a Mother's Day opt out to the company's founders after receiving a similar email from online marketplace Etsy. "I have a friend who lost a parent almost a year ago and also someone else really close to me was struggling to get pregnant, and I've always been very conscious around Mother's Day not to bring up memories...that might be uncomfortable," she said. "I don't know all of our ...

Bryan Amezquita takes on Kevin Frost for Rockford 4th Ward alderman - Vimarsana News

Bryan Amezquita takes on Kevin Frost for Rockford 4th Ward alderman

ROCKFORD — Alderman Kevin Frost will face a challenge from a 26-year-old businessman as he works to keep his seat on City Council in the April 6 consolidated election.  A Rockford attorney, the Republican's bid for a third term on City Council is being challenged by newcomer Bryan Amezquita, who operates a property management business and is a self-described entrepreneur. Frost says he is seeking a third term to complete unfinished business as he continues to work to make Rockford a better place to live, work and raise a family. "I feel excited about Rockford continuing to move forward...

Source: rrstar.com