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Following the completion of $65 million in renovations, Kingston Resorts in Myrtle Beach, South Carolina, is welcoming groups to an elevated experience at the seaside destination. Enhancements encompassed Embassy Suites by Hilton Myrtle Beach Resort and Hilton Myrtle Beach Resort and feature updates to Embassy’s 255 suites and Hilton Myrtle Beach Resort’s 387 rooms and suites, as well as reimagined meeting and event spaces. ....
Offering a case study in the wisdom and power of investing significant marketing dollars in an economic headwind, in this case COVID-19, Myrtle Beach is reaping major rewards with a robust spring in terms of hotel occupancy and revenue, consumer spending and tax revenues. As detailed in the Myrtle Beach Area CVB’s 2021 Annual Report, the destination’s willingness to spend early and often on national awareness-building and other campaigns, including the May 2021 rebrand of the area to “The Beach,” gave the long-beloved seaside destination a running head start on recovery. ....
Following a $65 million renovation deemed the most comprehensive project Myrtle Beach’s hotels and resorts have seen in more than five years, Kingston Resorts now welcomes guests to fully updated rooms, suites and meeting/event space at Hilton Myrtle Beach Resort and Embassy Suites by Hilton Myrtle Beach Oceanfront Resort, completing this summer with a new restaurant, pool and two waterparks. ....