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Carin Schoppmeyer: Gala grows support for Botanical Garden

Hope Cancer Resources supporters gathered Oct. 19 at Fox Trail Distillery in Rogers for the Bill Fleeman Gentlemen of Distinction VIP gathering. The reception was a precursor to the benefit dinner and men's fashion show held Oct. 28. ....

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Packaging Design Innovations Based on Consumer Trends and Reactions


Driving Consumer-Centric Packaging and Product Innovation, with presenters Brian Wagner, co-founder and vice president of PTIS,  and Phil Roos, CEO of Great Lakes GrowthWorks.
   
Sensation Transference
Brian Wagner:
Back in 1997, I joined the Kellogg Company, and I was really fortunate to have an opportunity to lead an innovation initiative, starting with linking with the best-of-the-best globally, in terms of consumer insight specifically for packaging. And I worked with a son-in-law of this gentleman, Louis Cheskin, and unfortunately never got to know him. He passed away in the early 80s. But I subsequently read all of his books - and he wrote a number of books. He was just an incredible leader and coined the term “sensation transference,” which is really about looking at a product or a package and forming judgments around the qualities of what s inside it, of how it s going to perform, how it s going to work. And even in the case of packaging, how it s ....

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