Page 21 - Bob Scheer News Today : Breaking News, Live Updates & Top Stories | Vimarsana

the apple co founder dr. lee in his career. >> one is to focus. really keep your focus. the other is empathy. not the perfect word for it but make an emotional connection to the people who are going to buy your product and the fear is not a great word. the word in cute. but it means cast an aura around whatever you do so that the minute steve throughout his career had his own personal name on the patents, packaging of the apple product so when you open up and there was an ipod cradled, it was something really cool just the way it was. >> watch the rest of the interview today at noon ...

>> we don't know you. [laughter] >> but we remember the name of that poet. we will remember 700 years from now, and people ask you sitting right in here when the struggle was there, when you're right there in the battle, what did you do? did you do anything, grandma and grandpa? what did you do? did you stand up? was it scary? i want you to be able to say yes. i stood up and i said i am somebody. this little light of mind, i'm going to let it shine. let it shine, let it shine, let it shine. thank you. [applause] >> thank you, ...