Bodyarmor Edge News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Food industry news, voices and jobs. Optimized for your mobile phone.

Looking to grab greater share from Gatorade, BodyArmor is debuting its first national TV spot for its caffeinated Edge product. The new “Edge vs. everybody” campaign kicks off tonight during the NBA Playoffs.

Food industry news, voices and jobs. Optimized for your mobile phone.

Coca-Cola has until the end of the year to decide whether it will complete its purchase of Bodyarmor. In the meantime, the surging brand is looking to guzzle more share within the suddenly competitive sports drink category. To do so, it is launching its largest ever ad campaign with eight top athletes including NBA stars James Harden and Trae Young.

From kombucha to caffeinated sports drinks, we take a look at some of the new products hitting the shelves around the globe. Plant-based latte Nestlé Japan has launched a range of Nescafé lattes made with plant-based ingredients, eying up rapidly growing interest in plant-based food in Japan. The range includes RTD beverages for on-the-go or at home, soluble mixes that can be made by adding hot water, and capsules for the Nescafé Dolce Gusto system. The drinks use either oat or almond milk as their base. The launch in Japan follows earlier launches of Nestl�...