Bob Iger thinks he knows why The Marvels failed at the box office.
Speaking during the NYT DealBook Summit 2023, he did not blame the actors' strike and lack of publicity for the film's performance. Nor did he blame the weird hatred of the film driven by sexism coming from a small and vocal cadre of Marvel fans upset over a film helmed by three women. He did blame the sheer volume of content being created for making it more difficult to maintain quality and said, "The Marvels was shot during Covid, and there wasn't enough supervision on set" from executives. But given that overreliance on executive creative control is one of the thin...
Source: theverge.com
