Page 14 - Boost Drinks News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Price-marked packs: Price savvy 7th May 2021 Value has always been an important consideration for convenience store customers, but the events of the past year have thrown this consideration into even sharper relief, forcing many more people to re-evaluate their spending habits. The pandemic brought with it a wave of redundancies and business closures – particularly in non-essential retail – meaning many consumers have had their incomes severely reduced. “The pandemic and the ripple effect of economic hardship have caused considerable changes in the way consumers are behaving and valuing...

1st April 2021 Boost Drinks is expanding its range of energy drinks with a new Mango flavour, available exclusively for independent retail outlets from 5 April. The Mango energy drink, derived from real fruit extract, will come in a 250ml 59p PMP format, as the functional drinks brands looks to demonstrate its continued support to the independent convenience sector by offering retailers a clear point of difference in their stores over the major multiples. The launch of the new SKU aims to attract new shoppers to the energy drinks fixture, with Mango being one of the fastest-growing flavours i...

Nominate a community group for chance to share in grants scheme People here are being encouraged to nominate a group in their area for the chance of a stake in a £10,000 grant fund which is being made available to community groups across the province to help drive change in their communities. Tuesday, 16th March 2021, 8:37 am The ‘Choose Now, Change Lives’ initiative, that will be available throughout 2021, was developed by the well known drinks brand Boost Drinks to offer local community grants that will positively impact lives. Groundwork Northern Ireland, a charity group working with ...

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by Stephen Chapman Boost Drinks has given Marketing Director Adrian Hipkiss an additional international remit as it seeks overseas expansion. Hipkiss’ new title is Marketing & International Business Director and he’ll be responsible for leading its international sales strategy and brand development programme, as well as his current UK marketing role. “Boost’s brand ethos means we don’t rest on our laurels; we were one of the lucky few to see continued growth in 2020 and we have an ambitious vision to develop our brand in international markets, building on our success in Great Brita...