David Beckham Partners With Hugo Boss on a Design Deal
Hugo Boss CEO Daniel Grieder said he watched David Beckham's Netflix documentary and knew he wanted Boss to partner with him on a clothing collection.
Source: wwd.com
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Hugo Boss CEO Daniel Grieder said he watched David Beckham's Netflix documentary and knew he wanted Boss to partner with him on a clothing collection.
Hugo Boss on Thursday raised its sales target from 4 billion euros to 5 billion euros by 2025, fueled by an ongoing, star-studded marketing campaign.
Two years after introducing its strategic growth plans under Claim 5, Hugo Boss is updating its 2025 sales target to EUR5bn ($4.28bn).
Hugo Boss raised its sales targets for 2025 to 5 billion euros from 4 billion euros as its transformation to a lifestyle brand gathers momentum.