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Live nation executive, he is -- he's saying that this was being caused by kind of a perfect storm here. one there was unprecedented demand for taylor swift tickets. two, they faced this surge of bot traffic from scalpers. when they say scalpers. and for the first time live nation is also pinning the blame on cyberattacks. listen to what joe burchhold said about this just now. >> $5 billion industry in concerts alone in the industry. fueled by practices that run counter to the interest of artists and their fans. the recent on sale experience with taylor swift, one of the world's most popular ar...

Company live nation blame it on bots or automated consumers. >> we were then hit with three times the amount of bot traffic we ever experienced. >> incredulous senators said other industry faced the same problems. >> they got bot attacks every single day by the thousands. and they have figured it out. >> live nation says it's invested over a billion dollars to try to combat the nuisance. ticketmaster and live nation merged in 2010 that raised senate antitrust concerns. but executives dismissed those charges. >> ticketmaster has lost, not gained market share since the merger. >> the industry ar...

It is 2023, but the digital marketing sector is still plagued by ad fraud - what can marketers do to safeguard their interests?

GUEST OPINION: It's May 2020 and a large electronic goods retailer realises its bot problem is going from bad to worse. In a single week, its onli...

40.8% of internet traffic in 2020 was not humanBad bot traffic increased 6.2% and now represents more than one quarter of all website requestsBots disguised as mobile browser users rose to 28.1%