The Gin Guild warns against 'misleading' marketing for no and low-alcohol drinks
The Gin Guild warns against 'misleading' marketing for no and low-alcohol drinks The Gin Guild held up Warner's 0% Botanic Garden Spirits (pictured) as a leading example of clear, compliant marketing for no and low-alcohol products The Gin Guild has issued a scathing rebuke to spirits producers that 'freeload' on the success of the category in the marketing of their no and low-alcohol products. Several alcohol-free and low-alcohol products launched recently have tried to "piggyback" on the established category of gin, despite not meeting the legal requirements of the category, the guild...
Source: thedrinksreport.com