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Warner's appoints Hi-Spirits as UK distributor

Warner's appoints Hi-Spirits as UK distributor
thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.

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The brands and trends shaping the low- and no-alcohol category

The brands and trends shaping the low- and no-alcohol category
thedrinksbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrinksbusiness.com Daily Mail and Mail on Sunday newspapers.

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No-and-low alcohol spirits are here to stay, so do it in style

No-and-low alcohol spirits are here to stay, so do it in style
Dry January has always been a challenge, but 2021 has made going sans alcohol even harder. If you have stuck with it this far – through Zoom meetings, home-schooling, and an inescapable sense of existential dread – then you deserve a treat in this final weekend of the month.
We’re already well-versed in low- or no-alcohol beers, but there’s a growing market for zero per cent spirits. And while Dry January affords a marketing hook for this kind of product, they aren’t only for temporary or longer-term non-drinkers. Just as we have seen increased interest in vegetarian and vegan foods from people who happily eat meat, an explosion in the availability of complex and interesting non-alcoholic beverages is encouraging more people to experiment with booze-free options. ....

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The Gin Guild warns against 'misleading' marketing for no and low-alcohol drinks

The Gin Guild warns against misleading marketing for no and low-alcohol drinks
The Gin Guild held up Warner s 0% Botanic Garden Spirits (pictured) as a leading example of clear, compliant marketing for no and low-alcohol products

The Gin Guild has issued a scathing rebuke to spirits producers that freeload on the success of the category in the marketing of their no and low-alcohol products.
Several alcohol-free and low-alcohol products launched recently have tried to piggyback on the established category of gin, despite not meeting the legal requirements of the category, the guild said.
Gin is a protected category in UK and EU law and products labelling themselves as gin must have a minimum ABV of 37.5%, among other requirements. ....

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Gin Guild sends warning to low-ABV 'freeloaders'

Gin Guild sends warning to low-ABV ‘freeloaders’
20th January, 2021 by Melita Kiely
Trade body The Gin Guild has slammed low- and no-alcohol producers who label their products as ‘gin’ for ‘freeloading’ on the category’s success despite not meeting legal requirements.
The Gin Guild plans to clamp down on low-ABV brands marketing themselves as ‘gin’
The Gin Guild said numerous brands have launched recently to ‘piggyback’ on the popularity of gin.
Nicholas Cook, director general of The Gin Guild, said: “Gin is a protected category under EU and UK law and, amongst other requirements, must be not less than 37.5% ABV. ....

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