No-and-low alcohol spirits are here to stay, so do it in style Dry January has always been a challenge, but 2021 has made going sans alcohol even harder. If you have stuck with it this far – through Zoom meetings, home-schooling, and an inescapable sense of existential dread – then you deserve a treat in this final weekend of the month. We’re already well-versed in low- or no-alcohol beers, but there’s a growing market for zero per cent spirits. And while Dry January affords a marketing hook for this kind of product, they aren’t only for temporary or longer-term non-drinkers. Just as we have seen increased interest in vegetarian and vegan foods from people who happily eat meat, an explosion in the availability of complex and interesting non-alcoholic beverages is encouraging more people to experiment with booze-free options.