Diageo to trial paper-based packaging for Baileys bottles
Diageo has announced a trial of paper-based packaging for Baileys Irish Cream Liqueur, in collaboration with PA Consulting.
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Diageo has announced a trial of paper-based packaging for Baileys Irish Cream Liqueur, in collaboration with PA Consulting.
Diageo has announced it will trial a paper bottle format this weekend for its Irish cream liqueur Baileys.
Diageo has launched a trial for a paper-based bottle for Baileys Irish Cream Liqueur; while a Johnnie Walker paper-based bottle is also in development.
In partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, Diageo is trialling a Dry Molded Fiber bottle which is 90% paper, with a thin plastic liner and a foil seal. The bottle is designed for recycling in standard paper streams and does not require the consumer to separate the plastic liner from the paper bottle when disposing. The 2,000-bottle trial with consumers will be on Baileys, the Original Irish Cream Liqueur, mini format (80ml) at Time Out Festival...
Diageo has announced plans to replace glass bottles of Baileys with paper-based packaging on a trial basis.