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(1st UPDATE) Billionaire Lucio Co's Keepers Holdings says Filipinos who consume alcoholic drinks are shifting from cheaper local spirits to more expensive imported ones
Diageo has announced a trial of paper-based packaging for Baileys Irish Cream Liqueur, in collaboration with PA Consulting.
The hope that premium-and-above rum will become more popular has been touted for a few years, but it looks as though that may be happening.
Drinks giant to undertake paper-based bottle trial at Barcelona's Time Out Festival
Diageo has announced it will trial a paper bottle format this weekend for its Irish cream liqueur Baileys.