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Is rum finally turning premium? - The Spirits Business

The hope that premium-and-above rum will become more popular has been touted for a few years, but it looks as though that may be happening. ....

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Drinksology Kirker Green appoints John Soden as chief commercial officer - Drinks Retailing News

By Sonya Hook
| 09 March, 2021
Premium spirits distributor and brand innovator, Drinksology Kirker Greer, has announced the appointment of John Soden as Chief Commercial Officer to support its global growth and distribution strategy.
Soden, who has extensive experience in the beverage industry, will be tasked with developing the global reach and brand awareness of the Kirker Greer portfolio, which includes brands such as Jawbox Gin, Ginato Italian Gin and Bowsaw American Whiskey.
Soden has already managed the growth of many brands in North America, Europe, Asia and Global Travel Retail. Some of his previous roles include Business Unit Director at Pernod Ricard, Managing Director at Castle Brands, Vice President Strategy & Development at Edrington, and Vice President Sales & Marketing at C&C International. ....

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