Nexstar Unveils New Ad Sales Structure and Leadership Team
The newly created ad sales structure will focus on data-driven, multiplatform strategies
Source: tvtechnology.com
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The newly created ad sales structure will focus on data-driven, multiplatform strategies
Under the leadership of CRO Michael Strober, Todd Braverman, Brad Epperson and Lori Tavoularis will be focused on a data-driven, multi-platform approach to drive ad sales.
The company is combining its networks and digital assets as a portfolio for upfront negotiations.