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Temperament and this isn't new. in some ways, you remember in 1982 when mayor bradley ran for governor of california and we had the bradley effect and there was worry about social desirability bias, and he was leading in the polls and he lost? we need to talk about the trump effect. there are folks who will tell us that he's incompetent and that tmz video is horn't, brible, bu the end of the day, they're going to support him. >> for his supporters, they tolerated the tweets, some of the chaos during the campaign because they thought that he would be more restrained, he would rein it in once he...

And he can't afford to lose anybody. do you think that that is still an argument to be made? after all, she might have won the popular vote, bt he won the electoral vote. he won where the votes mattered most. >> there's an argument to be made. i'd like to make an analogy. remember the bradley effect where folks would say that they would vote for ael black mayor. >> and then they wouldn't actually do it. >> and then they went into the voting booth and they didn't do it. we might want to talk about the trump effect. folks say he's indecent, he's crazy, what he does. >> they find him embarrassing...

Polls. how can polls accurately measure what likely voters are thinking? they did not do well this year. why? one phenomenon to consider here, the bradley effect. that term was first coined 35 years ago when african-american tom bradley, by the polls, looked to be a shoo-in for california's governor. only he lost. some political scientists reasoned thereafter voters were saying yes to pollsters over the phone or in person, but when in the polling booth with nobody around, could not and did not vote for an african-american candidate. with donald trump, it could have been something similar. wh...

Percentage points lower on average in live interviews compared to digital polling where they didn't have to talk to anybody. perhaps why his surprise win in the primary and later in the general just days ago. voters sing one thing, but doing another and in big numbers. joining me is john meechum. thank you for joining us. didn't we see a reverse bradley effect this year that favored trump? >> i think we also saw polling itself became part of the establishment, that the trump vo voters some accounted for in the system and some unaccounted for in the system were rebelling against. i remember t...

Where people said they would never support ronald reagan, he's an actor and governor, said trees cause pollution. those polls are fairly even. he ended up winning by a landslide. i'm not saying there were different factors there, but i am saying sometimes you read inflexion points in elections where people say one thing and do quite another. what do you think? >> you make an excellent point. the technical word for that is the bradley effect. and i'm sure you're familiar. basically what happens, yeah, basically what happens, neil, is that the left has so successfully branded him a hater, brande...