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NEW YORK, NY, September 28, 2023 (EZ Newswire) -- Sightly, the leader in real-time marketing and intelligence, announced that Jim Schneider, an investor in the company, current Operating Partner at
AI Digital, an artificial intelligence and software technology firm specializing in programmatic advertising solutions, has partnered with Sightly, a marketing and tech company, according to a press release. The partnership aims to combine both firms' solutions in programmatic marketing, including…
/PRNewswire/ -- Sightly, a leading tech innovation and media services company, today announced the addition of marketing and brand communications veterans...
Share this article NEW YORK, March 5, 2021 /PRNewswire/ -- Sightly, a leading marketing and media technology company, today announced the launch of its Brand Mentality™ platform, which combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and respond moment-by-moment in market at speed and scale across multiple publishers and contexts. (PRNewsfoto/Sightly, Inc.) "We've been dealing with brand suitability and safety for years now," said Sightly Chief Revenue Officer and General Manager, Adam Katz. "And with everything going on i...
Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.