Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times - International Trademark Association
What does it mean, and what does it take, for a brand to embrace DEI in its customers’ eyes? Our guest Adraea Brown (H-D U.S.A., LLC, USA) discusses evolving brand identity, considerations across cultures, and how DEI can be implemented within an organization in an effective, business-friendly, and performance-oriented way.
Source: inta.org