Revealed – which insurer makes the top two for Australia's brands?
Find out which companies made the list…
Source: insurancebusinessmag.com
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IT brand value: Accenture, TCS, Infosys rise in brand value among IT firms, Wipro dips
Accenture, TCS, and Infosys continue to boost their brand value according to the Brand Finance 2024 report. Accenture remains the most valuable IT services brand, while TCS shows outstanding growth and strategic excellence. However, Wipro faces an erosion in brand value.
Source: indiatimes.com
How subtle forms of misinformation affect what we buy and how much we trust brands
Trust in brands may be eroded as awareness of misinformation increases according to new research.
Source: theconversation.com
Person Of The Year Awards: Explained: 'Person of The Year' awards
Rest of World News: As a year ends, some news organisations pick a person they deem to have been the most influential over the last 12 months, in a positive or even in a .
Source: indiatimes.com
Why Brand Values Belong Outside Of The Marketing Department And In HR's Hands
Jenny Sagstrom of creative agency Sköna argues that what your brand stands for is far too important a question to leave up to marketers alone.
Source: thedrum.com