Yango Awards top partners, drivers and riders at the maiden edition of the DIgital Mobility Awards
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A night of emotions, celebrations and life-changing stories at the Yango Digital Mobility Awards (YDMA2023). | Pulse Ghana
Sai Silks stock later gained to as high as Rs 244 intraday on NSE, up 10% from the IPO price of Rs 222.
Small businesses in India, such as wafer, hosiery, and footwear companies, are turning to homegrown apps to expand their reach and boost sales. These apps provide access to a hyper-local audience and help businesses establish a strong presence beyond metro cities. Companies like VerSe Innovation, ShareChat, and Hipi are attracting local and regional businesses as advertisers, offering cost-effective advertising solutions. The growth of short-form video platforms is driving this trend, allowing advertisers to reach potential customers in tier II cities.
Small businesses across the country are banking on advertising on homegrown apps for a pan India reach. Industry watchers said the short form video boom that India has been witnessing is what is fuelling this advertising growth.