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AppyHigh Indias top 10 app publishers with over 570 million downloads has launched a firstofakind generative AI led productivity and creativity bundle aimed at solopreneurs and SMBs.
AppyHigh, a SaaS products developer based in Delhi NCR, has introduced a suite of productivity app suite utilising Gen AI.
Get latest articles and stories on Business at LatestLY. New Delhi [India], September 26: AppyHigh, India's top 10 app publishers with over 570 million downloads, has launched a first-of-a-kind generative AI led productivity, and creativity bundle aimed at solopreneurs and SMBs. Business News | AppyHigh Launches the World's First Generative AI App Bundle.
Small businesses in India, such as wafer, hosiery, and footwear companies, are turning to homegrown apps to expand their reach and boost sales. These apps provide access to a hyper-local audience and help businesses establish a strong presence beyond metro cities. Companies like VerSe Innovation, ShareChat, and Hipi are attracting local and regional businesses as advertisers, offering cost-effective advertising solutions. The growth of short-form video platforms is driving this trend, allowing advertisers to reach potential customers in tier II cities.
Small businesses across the country are banking on advertising on homegrown apps for a pan India reach. Industry watchers said the short form video boom that India has been witnessing is what is fuelling this advertising growth.