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The growing popularity of canned cocktails now shouldering their way onto grocery store shelves is opening a new front in a century-old battle over the way different types of alcoholic beverages are taxed, setting off an expensive and h
RTD alcohol volumes have been growing faster than any other major drinks category since 2018, and are expected to significantly outperform the wider beverage alcohol market over the next five years, increasing their market share to 8% by 2025 in the top RTD markets.
US hard seltzer sales will ‘far surpass’ 281m cases in 2021 10th May, 2021 by Melita Kiely The hard seltzer category will “far surpass” an initial forecast of 281 million case sales in the US by 2023 two years early, according to IWSR Drinks Market Analysis. White Claw is the leading hard seltzer brand in the US In 2019, IWSR predicted hard seltzer sales in the US would more than triple to 281m nine-litre cases by 2023. However, speaking to The Spirits Business in March this year, Brandy Rand, chief operating officer of the Americas at IWSR Drinks Market Analysis, said: “The cate...
Natty Light Frozen Icicles are coming this summer Natural Light is instantly reco... Posted: Apr 20, 2021 4:39 PM Updated: Apr 20, 2021 5:15 PM Posted By: CNN Natural Light is instantly recognizable for its cheap beer. But the 44-year-old brand is branching out to keep fickle drinkers satisfied. The brewer, owned by Anheuser-Busch InBev, has rapidly expanded its options in recent years with new flavors and spiked seltzers. Now it's unleashing boozy popsicles and flavored vodkas. 'We want to be the preferred alcohol brand — not just for beer — for drinkers between 21 and 30 years old,' s...
Natty Light Frozen Icicles are coming this summer Natural Light is instantly reco... Posted: Apr 20, 2021 10:24 AM Updated: Apr 20, 2021 3:15 PM Posted By: CNN Natural Light is instantly recognizable for its cheap beer. But the 44-year-old brand is branching out to keep fickle drinkers satisfied. The brewer, owned by Anheuser-Busch InBev, has rapidly expanded its options in recent years with new flavors and spiked seltzers. Now it's unleashing boozy popsicles and flavored vodkas. 'We want to be the preferred alcohol brand — not just for beer — for drinkers between 21 and 30 years old,' ...