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At its most basic, the jockey box is a utilitarian necessity: hard-sided picnic cooler, a few gauges and hoses, tap handles connected to kegs through cooling coils or plates. Connect the kegs, check the gas, dump in ice and you’re ready to serve draft beer wherever your travels take you. But at beer festivals, tabletop

With celebrity backers, splashy investments, and a bevy of tasty new products, the non-alcoholic drink shelf is the new life of the party