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Winter fashion 2021: have 'Instagram brands' killed off desire when it comes to shopping?


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What’s better: brands that show consumers clothes months out, building desire and encouraging investment purchases, or letting people buy things in the moment, straight off the runway, and drive the economic recovery?
As fashion seeks to reform itself post-pandemic, it’s a conundrum facing designers worldwide. Whereas our mothers encouraged us to “sleep on it” before buying a significant item of clothing, the world of direct-to-consumer brands, many of which began on Instagram, means the legacy model of showing clothes to editors and buyers six months before they go on sale to the public is heading for extinction. ....

Brian Huynh , பிரையன் ஹூய்னி ,

Winter fashion 2021: have 'Instagram brands' killed off desire when it comes to shopping?

Winter fashion 2021: have 'Instagram brands' killed off desire when it comes to shopping?
theage.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theage.com.au Daily Mail and Mail on Sunday newspapers.

Brian Huynh , பிரையன் ஹூய்னி ,

Top Melbourne Fashion Designers Share Their Stories and Aspirations


Top Melbourne Fashion Designers Share Their Stories and Aspirations
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In a new series of exclusive interviews with some of Melbourne’s fashion designers making waves in Australia and featured in DesignInspire virtual fair, we delve into the city’s diverse and vibrant creative scene.
As the second stop of our journey, we talk to Jill Humphries of luxury headwear brand Millinery Jill and Brian Huynh of independent menswear label MNDATORY.
Millinery Jill
Tell us about you work and how you started your career in design.
My work is really not like work at all as I love creating. I fell in love with the art of millinery about ten years ago after attending the Melbourne Cup. I had always worn hats and a conversation with another milliner had me investigate learning the skill part time while I worked. ....

White House , District Of Columbia , United States , Hong Kong , Jill Humphries , Louis Kahn , Brian Huynh , Toni Maticevski , Whitehouse Institute Of Design , Millinery Jill , Fashion Designers , Whitehouse Institute , Mercedes Benz Fashion Week Australia , Creative Victoria , Global Victoria , வெள்ளை வீடு , மாவட்டம் ஆஃப் கொலம்பியா , ஒன்றுபட்டது மாநிலங்களில் , ஹாங் காங் , ஜில் ஹம்ப்ரிஸ் , லூயிஸ் கான் , பிரையன் ஹூய்னி , வெள்ளை மாளிகை நிறுவனம் ஆஃப் வடிவமைப்பு , மில்லினரி ஜில் , ஃபேஷன் வடிவமைப்பாளர்கள் , வெள்ளை மாளிகை நிறுவனம் ,