From 'Asian carp' to 'copi,' an ugly fish gets an appetizing marketing makeover
The invasive fish species known as Asian carp now goes by “copi,” in an effort to get more of them out of Midwestern waterways and onto the dinner table.
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The invasive fish species known as Asian carp now goes by “copi,” in an effort to get more of them out of Midwestern waterways and onto the dinner table.
From ‘carp’ to ‘copi’: unpopular fish getting a makeover
The invasive fish species known as Asian carp now goes by “copi,” in an effort to get more of them out of Midwestern waterways and onto the dinner table.
Asian carp has a new name, and a marketing plan to hopefully get us to eat more of it. At least that's what the State of Illinois hopes.
The invasive fish species known as Asian carp now goes by “copi,” in an effort to get more of them out of Midwestern waterways and onto the dinner table.