Illinois rebrands invasive Asian carp to 'copi'
A rose by any other name would smell as sweet. But would a carp by any other name sell better?
Source: ksdk.com
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Asian Carp Gets New Name in Bid to Make it Appealing
Most Carp are considered to be bottom-feeders which, as you know, can make them taste like mud. Copi is different: this Carp is a top-feeder.
Source: classicrock1051.com
Carp to be rebranded as 'copi' to shake off bottom-feeding image
Illinois and partner organisations have kicked off a market-tested campaign to rechristen as "copi" four sp...
Source: 9news.com.au
From 'carp' to 'copi': unpopular fish getting a makeover - Grand Rapids Business Journal
TRAVERSE CITY — You’re in the mood for fish, and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?
Source: grbj.com
From 'carp' to 'copi': unpopular fish getting a makeover in the U.S.
You're in the mood for fish and your server suggests a dish of invasive carp. 'Ugh,' you might say. But how about broiled copi, fresh from the Mississippi River?
Source: cbc.ca